Levira & Cognacq-Jay Image appoint Fred van Elk as International Sales Executive

22.04.2010

Levira & Cognacq-Jay Image today announce the appointment of Fred van Elk as International Sales Executive for Play-out and Media Asset Management Services. This appointment is to support a rapid growth of Levira & Cognacq-Jay Image Play-out Centers (POC) and their further international development. Fred´s main responsibility will be active sales of all Levira & Cognacq Jay Image services towards international customers, establishment and development of worldwide sales channels.

Fred van Elk will be based in Germany and will report to Indrek Lepp, Director Division of Multimedia Services as well as Thierry Carpentier, VP Sales of TDF Cognacq-Jay Image.

“We are very pleased to have Fred joining our sales team and are convinced he will develop a solid customer base for Levira.” said Indrek Lepp, Director Division of Multimedia Services of Levira, “Over last couple of years Levira’s Play-out Center has been well growing and developing internationally and we faced a need to have dedicated person to support our further growth on international markets.”

“I am very excited to be joining Levira & Cognacq-Jay Image and look forward to working with clients on an International level,” commented Fred van Elk.

Prior to joining Levira, Fred van Elk was EMEA Sales Manager, responsible for establishing and maintaining a professional network of Resellers/Distributors for leading brands such as Avid Technology and Ross Video Ltd.

About Levira
Levira, as a technical service provider for broadcast and media sector, is active throughout the main elements of the content value chain from content capture down to the network services. As a neutral player, Levira serves as an option for customers to:

• outsource technical deployment and maintenance of broadcast and media facilities
• free cash and other resources from technical investments
• enable management to focus on matters that make a real difference
• gain cost efficiencies

Levira’s state-of-the-art fully automated Play-out system gives Levira utmost flexibility to provide the exact and only those services that are requested by the customer.

Levira with HQ in Tallinn, Estonia is jointly owned by Estonian State and TDF Group. www.levira.tv

About Cognacq-Jay Image
Cognacq-Jay Image, a company of TDF Group, provides TV channels with industry-leading expertise in design, development and operation of broadcast control rooms related services including soundstages operation, post-production, digital archiving. Cognacq-Jay Image delivers multimedia services for VOD and live TV applications. Cognacq-Jay Image is a technical provider to editors and operators, offering personalized audiovisual programs able to facilitate the development of new services to broadband networks: Mobile, IPTV, Internet. www.cognacqjayimage.com

About TDF
Europe’s leading terrestrial broadcasting operator, TDF Group offers an extensive range of services to audiovisual service providers and telecommunications operators. www.tdf.fr