Levira extends cooperation with Discovery for ad sales in Bulgaria


On October 1, 2015 Discovery launched in Bulgaria ad sales for ID Xtra, its real-life mystery and suspense channel



Levira and Discovery Communications Europe started cooperation in 2014. Since then, the two companies have built a good and solid partnership, which they have now decided to extend on the occasion of ad sales launch for ID Xtra channel. Levira is to provide insertion of local commercial breaks, encoding, delivery to Sofia and handover to local pay-TV operators.

Indrek Lepp, Director of Levira Media Services, commented, “We are very pleased to extend our cooperation with such a dynamic and fast developing partner like Discovery. It is an appreciation of our dedication and high service quality. We look forward to support further development of our clients launching new channels and dedicated channels for new countries.”



ID Xtra is a high quality, female-led channel from Discovery Networks’ portfolio, which showcases immersive real-life mystery and suspense stories, salacious scandals and shocking testimonies, in a contemporary and stylish format. It’s all about emotional storytelling and entertainment that keeps viewers on the edge of their seat and draws them into looking closer, as the mystery unravels. ID Xtra is addressing curious and inquisitive female audience, always searching for getting to the heart of the matter.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1 pay-TV programmer reaching nearly 3 billion cumulative subscribers in more than 220 countries and territories. For 30 years Discovery has been dedicated to satisfying curiosity and entertaining viewers with high-quality content through its global television brands, led by Discovery Channel, TLC, Animal Planet, ID Xtra and Science, as well as U.S. joint venture network OWN: Oprah Winfrey Network. Discovery controls Eurosport, the leading pan-regional sports entertainment destination across Europe, Asia Pacific, the Middle East and Africa. Discovery is also a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. In Central and Eastern Europe, the Middle East and Africa, 16 Discovery brands reach 504 million cumulative subscribers in 109 countries and territories with programming customized in 20 languages. For more information, please visit www.discoverycommunications.com

About Levira

Levira is one of the largest independent TV play-out service providers in Northern Europe, offering a full range of technical services for broadcasters and media companies. Besides linear channel play-out Levira provides transcoding for non-linear platforms as well as live streaming services primarily in the Baltic and Nordic territories. Levira offers also networking solutions, data centre and cloud services as well as technical production and transmission of TV broadcasts. Levira is headquartered in Tallinn, Estonia. For more information, please visit www.levira.ee